Serve Up a Sweet
Sample of YOU &
Watch
Your Business Grow!
Which of these sound familiar? |
||
 |
You want more clients—ideal clients—but you're unsure how to get them online. | |
|
You want your website to stop being such a couch potato and actually become a business-generating tool. | |
|
You want visitors to your site to stop going away without giving you the chance to keep in touch. | |
|
You want to grow your contact list (and, thus, your business), but don't know how to compel someone to sign up. | |
|
You want to make a difference in the world, in people's lives, in your business, but your sphere of influence remains small. | |
From: Linda Claire Puig and Linda Dessau
Sebastopol, California, and Toronto, Canada
Hello and welcome. We're so glad you're here!
If any of the bullets above sound like you, then you've made it to the right place. You're also at the right place if you're curious about how to successfully apply Pink Spoon Marketing™ to your business—but you don't have a clue where to get started, what to create or how to get it out to the world.
What the heck do we mean by Pink Spoon Marketing™?
Sign in below to listen to a recording that will teach you all about pink spoons, how a pink spoon can help you solve three key marketing problems, pink spoon mistakes and more. It's a GREAT class, especially if you're fairly new to using the Internet to market your private practice or solo-business.
NOTE: On this page, you'll get information about the Pink Spoon Telecamp, where you'll learn everything you need to know to develop an irresistible Pink Spoon while you take guided and supported action toward creating your own. The next camp is scheduled for sometime in Spring 2010; we'll let you know as soon as we know.
Register here for immediate access to the call recording.
In a nutshell, a pink spoon is a free "taste" of what you have to offer that you serve up right from your website (e.g., a downloadable report, email course or audio recording).
|
A pink spoon makes the right people—lots of them—want more from you. And all these people join your list. In fact a pink spoon is one of the key list-building strategies employed by professionals throughout the Internet. | |
|
A pink spoon positions you as a professional with the right stuff. | |
|
A pink spoon becomes a business-generating tool that adds dollars to your bottom line. See below for more info on this. | |
|
And a pink spoon begins a relationship that could last a long, fruitful time. It's this relationship—and the trust that develops as a result—that brings in new clients, new business, new referrals. |
It's this relationship—and the trust
that develops
as a result—that brings in
new clients, new business, new referrals.
The concept—give something free now to entice someone to purchase later—has been around for forever! Think of cereal boxes that come wrapped with the newspaper. Think of ice cream samples, where the original tiny pink spoon first showed up. Think of tastings—wine, cheese, beer, olive oil, chocolate.
The pink spoon WE'RE talking about, however, has come of age with the Internet. And it's a critical, foundational business component for any professional doing business online today.
We can't stress this enough!
A successful pink spoon is an absolutely
ESSENTIAL tool for ANY professional today
with ANY kind of a web presence.
WITH a compelling—irresistible—pink spoon: |
||
|
your website will stop sitting there, a waste of your marketing dollars, and become a business-generating tool that you can use for years. | |
|
visitors to your site who otherwise would just go away unannounced will now ask for you to keep in touch with them. | |
|
you will instantly enhance your credibility among your ideal audience with this sample of your expertise. | |
|
your contact list and your influence will grow, not remain static. | |
|
you will much more easily attract the clients and prospects who are a match for you and the services you offer. | |
And by irresistible, we mean a pink spoon that is so targeted to your audience and their needs, so well done, so well titled, so well presented, that the right people—and lots of them—cannot help but sign up for it!
The power of a pink spoon: LONG shelf life. HUGE return on your investment of time and money to create.
A pink spoon is one of the key list-building strategies employed by professionals throughout the Internet. And when you understand what's possible with a bigger list—not just a bigger list, but a bigger relevant list (which a pink spoon gives you)—you will understand the power of a pink spoon.
It's easiest to explain with an example. Let's say you have a list of 200 people that you keep in touch with on a regular basis. You decide to run a $350 group program and announce it to your list by sending a promotional email. Seven people sign up and earn you a total of $2,450.
In marketing circles, those seven new clients represent a very good "conversion rate" of 3.5%. Conversion rate is the ratio of buyers (7) to the total number of people who received the announcement (200).
Now let's say your list grows to 3,000 (still a relatively modest list size), and you offer the same $350 group program. If your 3.5% conversion rate remains the same, you will now sign up 105 new members for your group, for a total earnings of $36,750. You may have to run concurrent groups to accommodate all the new business, a nice problem to have!
So $2,450 vs. $36,750...for the same amount of promotional effort!
The very FIRST place to start when growing your list is to have a magnetic pink spoon, something that addresses a pressing need for your audience that you can give away in exchange for their contact information and permission for you to keep in touch. When you look at the math, the value of a pink spoon becomes crystal clear!
So how do you put a pink spoon
and pink spoon marketing into practice?
It's one thing to know about pink spoons and to understand that they're essential for promoting your services online.
It's another thing altogether to get into action and put Pink Spoon Marketing to work for you!!
It's hard to create in a vacuum. It's hard to take action when you're not really sure what you're doing.
And without a structure or schedule, it's often hard to carve out the time for such an important business project.
To create a pink spoon that people will want,
you'll need some support—maybe even a lot of support.
This is why we created the Pink Spoon Telecamp! Because we both LOVE to support the work you do in the world. And many of you have already told us that you want support to develop your pink spoon.
We know you want ideas, feedback and support to: |
||
|
figure out the best pink spoon for you and your business. | |
|
choose a great title for your pink spoon that will make people raise their hand and say "I want that!" | |
|
set up and deliver your pink spoon in the right format for you. | |
|
write a compelling pink spoon that shows you off in the best possible light. | |
|
use your pink spoon as part of a savvy strategic marketing plan. | |
So we've built all of this and much more into the Pink Spoon Telecamp.
Here's what you'll get when you attend this virtual camp with us:
Live webinar training. Six live 75-minute sessions with Linda D. and Linda P., your camp counselors! You get the wisdom of two professional writers and marketing communications experts, with both of us bringing our unique strengths and perspectives to each class. You'll finish camp knowing everything you need to about how to create a pink spoon and implement Pink Spoon Marketing into your practice or small business. And the best thing: we both teach in plain English! No geek-speak required AT ALL. We start September 8.
These classes will be conducted via webinar, because visual learning is such an integral part of the course. Plus, it enables us to do live demonstrations of things like choosing a great title, promotional writing and editing your work.
Live Q&As. Live phone calls to answer your questions—not just once but once every week during the telecamp! This direct access to both of us each week is incredibly valuable! Ask us any question that arises as you work on your homework, craft your drafts or listen to the recordings. Anything.
Exclusive online support forum. Having access to each other—and us—for brainstorming and feedback, resource discovery, sharing and group support makes the whole process easier, richer, more enjoyable.
Pink spoon private resource list. Our favorite vendors for all of the services, supplies and support you will need for successful Pink Spoon Marketing. Your exclusive look inside our private rolodexes.
MP3 playbacks and class notes. Creating a new product or service? Spicing up your pink spoon? Tap into the calls and notes again and again for ideas and resources.
Accountability and Action Day. After every learning session, there's an hour of action time for you to start the homework, with a live check-in by telephone at the end. Yes, Linda D. and Linda P. are both on the phone with you again, in loving support of your action! Plus, an entire action day during the 5th week of camp is devoted to completing your pink spoon, with check-ins throughout the day so you don't get stuck.
Worksheets. Don't start from scratch developing your pink spoon! We'll provide you with plenty of fill-in-the-blanks worksheets to get you started, with solid techniques that have already worked for us and others.
Hot seat learning. Besides the training and live demonstrations, we'll also be conducting a few hot-seat sessions with individual participants who are ready for live, honest, supportive and direct feedback. You'll get feedback on your work and also benefit from the combined wisdom of the group, as everyone brainstorms about the best approach for YOUR pink spoon.
At the end of camp, if you've devoted a few hours each week plus the Action Day, you'll have your own pink spoon, delivery method and automated follow-up system all ready to package up and post to your website.
The Pink Spoon Telecamp is not just about learning.
It's about taking guided and supported action
with what you've learned!
We know how it goes with many info products. Either you order them in excitement and then never get around to listening to them, or you listen excitedly but fade out when it comes to applying the learning.
Not the Pink Spoon Telecamp! Because you'll put your learning IMMEDIATELY to work on your own pink spoon DURING the program. The process goes like this:
1. Learn each week on the live webinar. Class notes and visual recordings reinforce the learning.
2. Get into action immediately after the call by starting the homework and then checking in.
3. Ask questions during the weekly live Q&A about the class material or things that came up for you while doing your homework.
4. Put it all together and complete your pink spoon on one dedicated Action Day. We will all work and support each other via several calls during the day.
Sure it's possible to sign up for the Pink Spoon Telecamp and NOT end up with a completed pink spoon—but we've done our best to help you make sure that doesn't happen.
Linda P. has applied this telecamp model successfully with other programs. Some of the comments below are from happy telecampers from her Ezine Success Academy:
"The Work Periods Built Into the Telecamp Have Ensured I Follow Through"
With the structure of the telecamp and your direction, I had the impetus and confidence to get started. The resources and guidance you shared gave me the practical information I needed. And the work periods built into the telecamp have ensured I follow through.
—Sheila Betker, Canada
"I Feel Very Supported and Less Isolated"
I'm so pleased to be a part of this telecamp! You're covering all the topics that I had hoped you would, and I feel very supported and less isolated (not fun to be sitting alone trying to figure out what and how to write!). Also, I just listened to the recording of the last class; you presented the clearest explanation of list building I've heard yet. It was terrific!
—Sylvia Lippman, Illinois
"A Wonderful Ability to Help Your Students See What's Possible"
I'm still "buzzing" from yesterday's 1st telecamp. You have a wonderful ability to help your students see what’s possible and a unique skill for sharing your knowledge in a comfortable, easy-to-follow yet comprehensive way. Not only did it get me focused, it really helped to lift my motivation and excitement about getting my [project] done. Your class was informative, inspiring and above all, you've created an environment where it's not only possible and do-able, it's also definitely going to be done! I feel well supported by someone who I've never even met!
—Caroline Cameron, Australia
"The Right Combination of Superb Content, Expertly Delivered, and a System of Action and Accountability"
Linda Claire Puig's Ezine Success Academy is an incredible program! It is the right combination of superb content, expertly delivered, and a system of action and accountability. At the end of the program, I had a system set up for developing my content and publishing it regularly on a schedule, which is the only way to do it professionally. In two words, her program is "practical brilliance!"
—Dolly Garlo, Florida
"She Coaxes the Best Out of Them "
In Linda (D.), I have a partner who generously shares not only her expertise as an editor, but also her creative input on marketing and growing my business. My members, who are notoriously reluctant to try new things, adore working with Linda because she coaxes the best out of them.
—Dina Eisenberg, Massachusetts
"Getting Into Action"
This programme is just what I need to get into action, so thanks for that!
—Sue Cowan, Switzerland
Class 1: Marketing & Sales Basics
Including:
- How will I make any money if I give stuff away?
- Who's my target market and what do they want?
- How can I sell without being salesy?
- And much, much more!
Class 2: Pink Spoon Technology
Including:
- How do I get my pink spoon onto my website?
- How do my website visitors get the pink spoon?
- How do I make sure the people who get my pink spoon are added to my mailing list?
- And much, much more!
Class 3: Pink Spoon Flavors
Including:
- What is the best pink spoon format for me?
- What is the best pink spoon format for my audience?
- What pink spoon formats have other people used successfully?
- And much, much more!
Class 4: Attracting Your Audience
Including:
- What pink spoon title will be compelling enough to draw my target audience in?
- What do I need to know about visual design to get the results I want?
- How do I get an attractive product if I have no artistic ability?
- And much, much more!
Class 5: The Anatomy of a Pink Spoon
Including:
- How do I promote my services in my pink spoon?
- Where should I put my offer?
- What's a good call-to-action?
- And much, much more!
Class 6: Spit & Polish
Including:
- What are some editing tricks that will make more work look polished and professional?
- What should I look for when I'm proofreading?
- How do I incorporate my pink spoon into my overall marketing strategy?
- And much, much more!
We've spent months putting together everything you'll need to get going and get going fast to create and use a pink spoon that will generate you new leads, new clients, new business.
There are a few other tools that will really bring your pink spoon to the next level and make it shine. So we're including them as bonuses.
When you sign up for the Pink Spoon Telecamp, you'll also receive:
Pink Spoon Telecamp CD/DVD Package
This telecamp will become a physical product that people can purchase, including CDs of all classes and Q&A sessions, class transcripts, workbooks, resource lists, etc. You'll receive a copy of this product free when you attend the class live.
Value: $397+
100+ Newsletter Marketing Strategies
“Newsletter Secrets of the Pros” audio program by Linda Claire Puig
Long-term follow up with people who sign up for your pink spoon is a crucial next step. This audio program shows you how to use your newsletter super-effectively.
Value: $79
Writing Guide
The Customizable Style Guide for Coaches Who Write: Look Smarter, Write Faster and Get Better Results from Your Writing
This desktop writing resource by Linda Dessau will answer all of your questions about grammar and punctuation while you're writing your pink spoon, newsletter, articles and more. (By the way, this book may say "coaches," but it's good for any solo professional who writes.)
Value: $24
Ready2Go Article Discounts for Life!
If you don't have time to write your own ezine articles, Ready2Go Articles are a great resource! They're professionally written, relevant articles that you can modify to suit your exact target market and use as your own. With this bonus, you get a private code giving you 5% off all future article purchases from www.Ready2GoArticles.com—for life!
Value: unlimited
SPECIAL BONUS CLASS for the 1st 100!
If you're one of the first 100 to sign up for the Pink Spoon Telecamp, you'll get a BONUS CLASS taught by us and a surprise guest describing advanced pink spoon promotional strategies, including social media. This is the cherry on the top of all your learning, and we don't want you to miss it! Knowing these strategies will make the difference between a steady stream and a flood of new contacts.
Make an investment in growing your business
that will last for years.
A pink spoon is not a here-today-gone-tomorrow fad. Done well, your pink spoon can last as long as you're in business. And you'll be able to re-use these techniques and resources to create a new pink spoon for another product or service whenever the need arises.
This program has all the training and tools you need to create a dynamite pink spoon now—not LATER. It has all the support you need to get started, get underway and get done by the end of camp. We're not going to do it for you, but we'll be there with you so closely every step of the way that it'll probably feel that way!
By investing in yourself and your business, you'll have all the foundational blocks in place for your success. Sign up for the telecamp, and ensure that you get your irresistible pink spoon done, done well and done NOW!
Sign up NOW for the Pink Spoon Telecamp!
To attend the Pink Spoon Telecamp—the six weekly live classes, the six weekly live Q&As, the the live demonstrations, the hot-seat brainstorming, the supported weekly action hours and the full-support Action Day, recommended resources, the bonuses and the special bonus class for the first 100 to register—for ALL of this your investment is only $697.
For this, you'll come away with an invaluable business-building that will help you grow your contact list and grow your income in what could be staggering ways!
Here's our simple guarantee:
If after attending and participating in all six Pink Spoon Telecamp sessions you are not satisfied for any reason, we will refund you 100% of your payment! Simple as that.
NOTE: If you cannot make the live calls, here's what we'll do:
Just before the Pink Spoon Telecamp begins, we will pair you with another telecamper who is also unable to make the calls. This person will become your "Accountability Buddy." You set a time together at which you'll each watch the webinar recording. Then, just as we will have done during the class, you'll tell each other what task you'll be working on for the next hour and get to it. You'll check back in at the end of that time and let each other know how you did. This helps ensure you stay in action throughout the telecamp.
SECOND, you can email us questions in advance for the weekly Q&A, and we'll answer them on the call; a recording is always sent right after the call.
THIRD, you'll stay action-oriented and involved with the group energy by participating in the exclusive online forum for members of the telecamp. This is a place to connect with all the other telecampers, to ask questions, request feedback, get input, etc.
A pink spoon is such a critical business building block that we don't want you to wait for another telecamp! We do our absolute best to keep you engaged and feeling as though you were right there with us!
Call 1 Wednesday, TBD
Q&A 1 Thursday, TBD
Call 2 Wednesday, TBD
Q&A 2 Thursday, TBD
Call 3 Wednesday, TBD
Q&A 3 Thursday, TBD
Call 4 Wednesday, TBD
Q&A 4 Thursday, TBD
Call 5 Tuesday, TBD
Q&A 5 Thursday, TBD
ACTION DAY Friday, TBD
Call 6 Wednesday, TBD
Q&A 6 Thursday, TBD
BONUS CALL for first 100 to register for camp: Tuesday, TBD
All classes are on Wednesdays and will run approximately 75 minutes beginning at 12 noon Pacific / 3 pm Eastern. The Q&As are on Thursdays and will run one to two hours, or until there are no more questions.
All sessions will be recorded and transcribed, so you won't miss a thing.
